Herbelle Skincare Packaging

Smith Madden Creative Agency client, Herbelle Skincare is a skincare range designed for women aged 30 and above, offering natural products with clinically proven skin benefits. The packaging needed to reflect both the brand’s commitment to effective skincare and its natural, considered approach.

A clean and refined design system was developed to ensure consistency across the product range, including bottles, jars, and boxes. The use of white space created a clear, elevated aesthetic while maintaining a sense of simplicity and clarity.

One of the main challenges was accommodating a large amount of product information on the packaging without compromising readability or design integrity. To address this, we carefully structured the typographic hierarchy, balancing legibility with visual appeal. The strategic placement of text and thoughtful use of spacing allowed the design to remain elegant and uncluttered.

Working alongside the Head designer, I helped refine the packaging layout to ensure strong shelf presence while maintaining brand recognizability. The final design successfully blended sophistication, and functionality—resonating with the target audience and reinforcing Herbelle’s commitment to high-quality, natural skincare.